Creative Technologist & XD Strategist

AR Projects

A collection of personal projects and client work built for Social AR (Snap, Meta, and TikTok).

Noteworthy:

• Super Bowl Flyover – First mixed reality experience in a Super Bowl. Over 2.4M impressions.
• Pennywise AR –  3.4M+ YouTube views
• First Infinite Book Cover -  I built this experience for author Mark Schaefer. It displays AI-generated abstract art that is inspired by stories in the book. The book's "Infinity Cover" morphs from image to image, creating a colorful AR experience for each reader.
• Pizza Hut Tattoo – Sponsored lens I built for a branded activation. The swipe up rate was 200% above the Snap's industry benchmark.

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I kept the visuals as GIFs to lower the file size, but if you are interested in the full experience with audio please let me know and I can provide it!

Genie | Google I/O 

Architected the Project Genie guest onboarding flow with Smooth Technology and Creative Labs, streamlining operations to exceed target throughput by 20%.

Key Responsibilities and Scope

• Curated 16 Characters & 16 Environments: Analyzed cultural trends to select a diverse palette of characters + environments designed to foster captivating exploration.

• Defined Visual Aesthetic Options: Integrated 4 custom pre-built art styles( Watercolor, Low Poly, Claymation, and Yarn) to demonstrate dynamic style-transfer capabilities in real time.

• Prompt-Engineering: Authored and rigorously stress-tested prompts across all permutations, refining pre-generated image assets so every permutation yielded optimal builds.

• Integrated Modular CMS Workflows: Collaborated directly with the dev team to manage all visual assets and prompt logic within a modular CMS framework for live quick edits.

• Game UX: Rigorously tested and adjusted control mechanics for jump and camera + character movement, to guarantee optimal demo playability.

Google Play Rewards Tour

Collaborated with the incredible Smooth developer team and Giant Spoon to pitch, design, and execute high-engagement, interactive gaming activations for Google Play at major festivals, blending custom gameplay mechanics with reward-driven experiences.

Key Highlights

• Game Pitch: Successfully presented and sold the original game concepts directly to the client.

• Game Concept & UX Design: Collaborated with Smooth on the tutorial, game loop, challenges, and surprise elements for Road Case Rush, an arcade-style game built for festival-goers. Also concepted the game experience for the Fantastic 4 San Diego Comic Con experience. 

• Live Event Management & Difficulty Tuning: Monitored live player metrics during events to adjust difficulty thresholds on the fly, ensuring rewards remained competitive yet attainable.

Pixel Tryouts 

Google Pixel Best Shot live portrait gallery at the NWSL Championship offered fans an interactive experience to test the new Pixel 10 through dynamic drills and AI-driven photography.

Key Highlights

• I built and deployed a custom gem for the Pixel Tryouts. This was a targeted Gemini instance engineered to transform guest snapshots into high-fidelity soccer star portraits and championship trophy moments.

• Rather than relying on a general-purpose LLM interface, I constrained the Gem with preset visual anchors, system prompts, and strict style rules. This ensured every dynamic output maintained exact brand guidelines (kits, lighting, background fidelity) while offering guests room for real-time customizations like jersey colors and squad numbers.

• Extensively tested to ensure the experience was accessible to everyone.  Experience was also modular ensuring the team to make last minute changes during the event.  

Lofi Truck - Walmart Delivers

The "Your Lo-Fi Play" activation was a retro gaming hub truck featured in the Walmart Delivers experiential tour, engaging Gen Z across 21 stops with nostalgic games, leaderboards, and custom merchandise.

Key Responsibilities

• Game Curation & Testing: Evaluated Nintendo titles to select high-engagement, measurable solo and multiplayer options, ultimately choosing Mario Kart Circuit (solo), Mario Party Hot Rope Jump (4-player), and Dr. Mario Tetris (2-player).

• Client Collaboration & Tech Setup: Worked directly with Nintendo to execute the build, utilizing the Nintendo Switch 2 and saved emulator Suspend Points for rapid reset and smooth gameplay.

• Staff Training: Prepared Brand Ambassadors (BAs) to run the activation, manage game resets efficiently, and troubleshoot technical edge cases during live operations.

• Live Event Execution: Assisted with setting up the leaderboard CMS to track high scores and managed attendee line throughput to optimize crowd flow.

Command The Stack

• Communication Arts: Interactive Best-in-Show Education       
• Webbys:  2 Honoree
• ADC: Shortlist AR/VR/MR Innovation/Craft in Gaming–ExtendedReality 

If I told my 10 year old version that I'd be paid to be ideating, testing, and ultimately developing a game, I would certainly be looking forward to adult life.

This was one of the most fun project I've worked on. Special thanks to the GSD&M team and We Are Royale for making  the world's first AR aviation game a reality!

Over a year in the making, Command The Stack aims to spark a passion for aviation in the future generation of Airmen. In addition to giving users a taste of the teamwork and skill needed to accomplish every U.S. Air Force mission, the game also provides a rare look at some of the branch's most advanced aircraft. While airshows give spectators the chance to see aircraft in action, Command The Stack gives players the chance to pilot them in their own living spaces using AR technology.

Please have fun playing it! I dare you to beat my high score 🙂

• iOS: https://lnkd.in/gS_zeTKr
• Android: https://lnkd.in/gavRX_Cj
• Website: https://lnkd.in/g2cYqDhf

Sewer Delivery 

🐢 TMNT x Pizza Hut 🍕

• One Show: 2 Finalist, 8 Shortlist 
• Webbys: People’s Voice Winner, 2 Honoree
• ADC: 4 Shortlist 
• AICP Next: Shortlist
• FWA: FWA of the Day

We brought Sewer Delivery home to millions of Turtle fans with a new AR game – powered by Niantic  – available by scanning a QR code on the box. Playing the role of a Pizza Hut delivery driver, fans were tasked with finding all four Turtles hiding under manholes all over the map, fighting mutants and ultimately delivering the pizza for a chance to win pizza, movie tickets and more.

Pizza Hut Weighted Blanket

• One Show: Merit
• Communication Art: Shortlist
• ADC: Shortlist 

I had this silly idea to create a weighted pizza blanket to promote the heavy pan pizza from Pizza Hut.  Now it's out there, and it sold out pretty fast. If you are looking for one you can probably still find it for 5x the price on eBay 🙂 

This weighted blanket also brought some much needed levity as we approached the end of the first Covid-19 year. 

"Gravity Blanket and Pizza Hut teamed up for a very special order, the Original Pan Weighted Blanket. Coming in a toasty 15-pounds, it’s made to look like a full pepperoni pizza. And at 72-inches in diameter it’s definitely a large pizza."

Voice Interaction Design

I’ve been pretty fascinated by Voice Tech since I got my first Google Home back in 2017.  I began tinkering with it until it eventually became a hobby. Below are a few of my explorations!

• Love Has Been Added To Your Cart
  Worked on this short film with with a group of talented friends. This was the first ever short film using an acting voice assistant! We submitted it to a few festivals and got some well deserved love. We got Official Screenings in Austin Spotlight Film Festival, iPhone Film Festival/MoziMotion, Austin Micro Short Film Festival, and Berlin Flash Film Festival.
• Greengo Dictionary Google Action 
  Greengo Dictionary translates unique Brazilian Portuguese expressions to English and highlights the humorous and specific meanings for each saying. It started on Facebook and Twitter and quickly became viral once it expanded to Instagram (1.8M+ followers). The differentiating factor for Greengo is its humorous approach to translations. While grammar and vocabulary are necessary, understanding how a culture uses everyday expressions is equally important to effective communication.
  I collaborated with the account owner to develop an audio version for Google Home. Within the first month our Greengo Dictionary was listed within the Top 3 in Google’s Learn a Language action category.
• Alexa Skills
  • Dwight Bot: I recorded several lines from Dwight and programmed them to become contextually triggered by user comments or questions. The backstory was that after creating Computron, Dwight transferred his superior brain and voice to live eternally within Alexa.
  • Owen Wilson: The skill that will wow you. Wow just wow.

U.S. Air Force AFROTC Website 

Our team worked on a massive redesign of the U.S. Air Force ROTC website with a focus on admissions.

I built the content strategy and led the UX for a guiding pathing module. It was implemented to better guide users through a complex stage-based application process.

The site was designed to be compliant with WCAG 2.1 accessibility standards.